The current plan is to introduce the season three rookies tonight during the season two finale of WWE NXT. It looks like they will bring in "rookie divas" as a way to boost the ratings. There are numerous new 'rookies' backstage at today's TV tapings in Albany, NY.
The series will finish up on October 1st,which will give them five episodes to complete the third season. The final episode will serve as a lead in for the debut of Smackdown on SyFy.
At this time WWE is looking to either move the show to WWE.com or if they cannot secure another home, they may incorporate the show into Raw and Smackdown. WWE's problem with finding a new home for NXT is that is they want to go to other cable networks, but are only allowed to take the cable series to a home under the NBC-Universal umbrella, and that has become a challenge for them.
SyFy has opted not to keep the series due to the ratings. Back in 2006, SyFy was sold on the ECW brand as it was supposed to be a stand-alone brand, exclusive to the network. While the show initially brought in good ratings, it eventually became "just another WWE show," and not must see TV like Raw or Smackdown. SyFy felt as if they did not get what was promised, and when they wanted to drop ECW, Kevin Dunn pitched the NXT concept to them. Based off of Dunn's pitch, SyFy signed off on the NXT deal, thinking that the show would do better ratings than ECW had been doing
Ratings for NXT dipped below the ECW ratings, and when SyFy had the chance to get Smackdown, they took the chance due to Smackdown historically doing well on network television. With the addition of Smackdown, they decided to drop NXT and focus on the stronger series.
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