Evan Bourne is reportedly in line for a 'serious' push. Bourne's push came partly because John Cena personally went to Vince McMahon and basically told him that the company was dropping the ball by not pushing Bourne.
Another part of the reason was that with Daniel Bryan and Kaval coming up to the main roster, WWE wants to condition fans to accept a small guy as a main eventer.
The company's mentality is that the best people entering the wrestling industry are generally of the smaller variety and they have to establish that small-sized wrestlers can headline or else face major depth issues in the future.
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